Asian Century Stocks // Brand Identity
Description
A strong visual identity was developed for Asian Century Stocks, attracting hundreds of paying subscribers within a year. The refreshed branding helped build a loyal following and positioned the company for continued growth and long-term success.
Client
Asian Century Stocks
Year
2022
Category
Branding
Tool(s)
Illustrator, Substack
Logo Design Concept
The logo design thoughtfully incorporates the Chinese character "百", symbolising "one hundred". This element carries deep significance, referencing the hundred years of the 21st century — a period in which Asia is expected to reclaim its role as the world’s economic centre. By featuring this character, the logo captures the spirit of a transformative era, positioning the brand within a broader narrative of growth, ambition, and global impact.
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