SC Ventures // Website Case Study
Project Overview
This was a follow-up to the original redesign I worked on in 2022 — this time with a sharpened brand narrative and a new challenge: translating dense, slide-style content into a clean, readable, and engaging web experience.
Project Overview
This was a follow-up to the original redesign I worked on in 2022 — this time with a sharpened brand narrative and a new challenge: translating dense, slide-style content into a clean, readable, and engaging web experience.
Challenges
The client came to us with a fully rewritten narrative—structured like a pitch deck—and needed it translated into a scannable, web-friendly format. Key challenges: 🔹 Flattening dense PowerPoint content for online consumption 🔹 Creating space and rhythm between sections to reduce fatigue 🔹 Drawing attention to priority content without overwhelming users 🔹 Transforming global location location image collage to world map display 🔹 Refreshing the visual language to align with their evolved identity
Challenges
The client came to us with a fully rewritten narrative—structured like a pitch deck—and needed it translated into a scannable, web-friendly format. Key challenges: 🔹 Flattening dense PowerPoint content for online consumption 🔹 Creating space and rhythm between sections to reduce fatigue 🔹 Drawing attention to priority content without overwhelming users 🔹 Transforming global location location image collage to world map display 🔹 Refreshing the visual language to align with their evolved identity
Design Goals
🔹 Establish visual hierarchy and breathing room for long-form content 🔹 Use white space strategically to guide reading flow 🔹 Apply modular layouts that support content scaling and edits 🔹 Create a clean, uncluttered global location section showing both main office locations and venture logos
Design Goals
🔹 Establish visual hierarchy and breathing room for long-form content 🔹 Use white space strategically to guide reading flow 🔹 Apply modular layouts that support content scaling and edits 🔹 Create a clean, uncluttered global location section showing both main office locations and venture logos
My Role
I focused on the visual system, UI execution, and component design in Figma. I translated content blocks into modular, legible layouts — balancing minimalism with branded presence.
My Role
I focused on the visual system, UI execution, and component design in Figma. I translated content blocks into modular, legible layouts — balancing minimalism with branded presence.
Design Process
🔹 Visual Direction Built on our 2022 design foundation, I evolved the using clean typography, soft greys, and brand-accented callouts. 🔹 Component Library in Figma Created reusable sections to support scalability across future updates. 🔹 Content Adaptation Helped transform traditional slides into engaging visuals, short paragraphs, and added visual breathing room while keeping it on brand.
Design Process
🔹 Visual Direction Built on our 2022 design foundation, I evolved the using clean typography, soft greys, and brand-accented callouts. 🔹 Component Library in Figma Created reusable sections to support scalability across future updates. 🔹 Content Adaptation Helped transform traditional slides into engaging visuals, short paragraphs, and added visual breathing room while keeping it on brand.
Outcome
🔹 Improved clarity and content hierarchy based on stakeholder feedback 🔹 Allowed SC Ventures to tell a more compelling innovation story 🔹 Provided a more sustainable design structure for ongoing site updates
Outcome
🔹 Improved clarity and content hierarchy based on stakeholder feedback 🔹 Allowed SC Ventures to tell a more compelling innovation story 🔹 Provided a more sustainable design structure for ongoing site updates