42WM // Brand Identity
Description
A purpose-aligned brand logo, brand guide, and refreshed office collateral were developed for 42WM to revitalise its professional presence. The updated identity brings a fresh, modern look to business documents, aligning with the company’s values and elevating its image. The result is a more polished and impactful client experience across both digital and print touchpoints.
Client
42 Wealth Management
Year
2024
Category
Branding
Tool(s)
Illustrator, InDesign
Drawing inspiration from the iconic number 42 — the ultimate answer to life, the universe, and everything — the logo features halos that serve as the central motif, symbolizing the profound interconnectedness of existence, knowledge, and the cosmos. Together, they create a harmonious visual representation that invites contemplation and reflects the complexity of our shared journey through life.
This design aligns seamlessly with 42WM’s brand values of transparency, customer centric, and integrity. It embodies a commitment to future planning and the cultivation of lasting relationships with clients, reinforcing the idea that true connections stand the test of time.
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