edenX // Brand Identity
Description
A distinct brand identity was developed for edenX, a premium high-service marketplace. The logo blends modern elegance with clarity, symbolising trust, innovation, and seamless service. A custom icon set and deck template were created to support strategic storytelling and ensure consistency across key brand touchpoints. The result is a confident visual system that reflects the brand’s forward-thinking ethos and high-touch positioning.
Client
edenX
Year
2024
Category
Branding
Tool(s)
Illustrator, InDesign
Logo Design Concept
The edenX brandmark is a modern, minimalist emblem that reflects the platform’s mission to streamline SME mergers, acquisitions, and capital raising across the Asia-Pacific region. Built on a precise grid system, the design embodies connection, structure, and innovation — key pillars of the edenX brand. The clean geometry and balanced proportions convey clarity and confidence, aligning with the platform’s role as a trusted, forward-thinking facilitator in the business ecosystem.




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