CitiSafe // Brand Evolution
Description
CitiSafe sought a brand evolution to modernise its visual identity while preserving recognition and trust. The updated logo transitions from a traditional aesthetic to a more contemporary and streamlined design, reflecting the company’s growth and forward-thinking vision. Key elements of the original mark were carefully retained and refined to ensure continuity. The result is a cleaner, more versatile identity system that supports both digital and print applications — built to adapt as the brand continues to evolve.
Client
CitiSafe
Year
2025
Category
Branding
Tool(s)
Illustrator, InDesign
Evolution of the Logo
To modernise CitiSafe’s visual identity, the brand symbol and logotype were redesigned into a more cohesive, future-ready system. The interlocking icon was simplified and refined to emphasise clarity and seamless connection — a visual nod to the brand’s commitment to technology, safety, and trust.
The typography was updated to enhance readability and visual balance, evolving from a conventional style to one that reflects a confident, contemporary brand. The result is a versatile identity that works seamlessly across both print and digital platforms, while respectfully retaining the essence of the original.
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