Coaching Connex // Brand Evolution
Description
The brand logo was improved and a full set of office collateral was designed to breathe new life into Coaching Connex’s business documents. The refreshed materials offer a modern, professional look that aligns with the organisation’s values and leaves a lasting impression on clients.
Client
Coaching Connex
Year
2021
Category
Branding
Tool(s)
Illustrator
Evolution of the Logo
The logo design elegantly integrates a graphical representation of a coach, connecting dots, and the letter C — symbolising the meaningful connection between coaching and consulting. This combination captures the essence of both disciplines, conveying collaboration, expertise, and guidance. The result is a visual identity that effectively communicates the brand’s role in supporting clients across both domains.
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