My process began with reviewing the provided script to understand key messages and user flow. I then developed visual concepts and scene breakdowns that aligned closely with the narrative, ensuring clarity and engagement. From there, I created storyboards, incorporating character actions and transitions that reflect real-life grocery interactions. Where relevant, I also included UI mockups of the Vynamic® GRx platform to seamlessly integrate product visuals into the story. This approach ensured each scene supported both storytelling and product understanding.