edenX // Website Case Study
Project Overview
This project involved consolidating and redesigning the Dealcierge website and edenX landing page into a unified digital presence. With edenX’s new brand identity in place, the goal was to create a cohesive, confident website that reflects its evolution while supporting future scalability.
Project Overview
This project involved consolidating and redesigning the Dealcierge website and edenX landing page into a unified digital presence. With edenX’s new brand identity in place, the goal was to create a cohesive, confident website that reflects its evolution while supporting future scalability.
Challenges
🔹 Merging two existing web properties into a seamless experience 🔹 Ensuring brand consistency while introducing new visual assets 🔹 Reorganising fragmented content into a logical, modular flow 🔹 Designing for flexibility to support future service updates
Challenges
🔹 Merging two existing web properties into a seamless experience 🔹 Ensuring brand consistency while introducing new visual assets 🔹 Reorganising fragmented content into a logical, modular flow 🔹 Designing for flexibility to support future service updates
Design Goals
🔹 Build a modular layout system to accommodate future scaling 🔹 Reflect the new brand identity through colour, typography, and visuals 🔹 Improve readability and information hierarchy 🔹 Ensure responsive design across devices and viewports
Design Goals
🔹 Build a modular layout system to accommodate future scaling 🔹 Reflect the new brand identity through colour, typography, and visuals 🔹 Improve readability and information hierarchy 🔹 Ensure responsive design across devices and viewports
My Role
🔹 Audited and restructured existing content from Dealcierge and edenX landing page 🔹 Designed key web pages in Figma based on the new edenX brand system I previously developed 🔹 Created supporting visuals and icons 🔹 Liaised with the client and developers to ensure alignment on structure and build
My Role
🔹 Audited and restructured existing content from Dealcierge and edenX landing page 🔹 Designed key web pages in Figma based on the new edenX brand system I previously developed 🔹 Created supporting visuals and icons 🔹 Liaised with the client and developers to ensure alignment on structure and build
Design Process
🔹 Reviewed existing content and sitemap to streamline user flow 🔹 Designed reusable components and layouts for consistent presentation 🔹 Applied new brand assets (colours, type, iconography) to unify the design 🔹 Introduced animated icons (Lottie) to improve visual impact
Design Process
🔹 Reviewed existing content and sitemap to streamline user flow 🔹 Designed reusable components and layouts for consistent presentation 🔹 Applied new brand assets (colours, type, iconography) to unify the design 🔹 Introduced animated icons (Lottie) to improve visual impact
Outcome
🔹 Launched a cohesive edenX website that reflects the brand’s growth 🔹 Improved visual and structural consistency across services 🔹 Delivered scalable templates that support future regional rollouts
Outcome
🔹 Launched a cohesive edenX website that reflects the brand’s growth 🔹 Improved visual and structural consistency across services 🔹 Delivered scalable templates that support future regional rollouts