Mazda // Press Advertisement
Description
A series of weekly print advertisements was produced for Mazda under the creative direction of Richard Johnson. Execution of each layout through high-end photo retouching and visual refinement — enhancing vehicle details, adjusting lighting and colour, and ensuring every ad aligned with Mazda’s premium brand image.
Client
Mazda
Year
2019
Category
Graphic
Tool(s)
Illustrator, Photoshop
I focused on precise photo retouching and production work to bring Mazda’s weekly print ads to life. My tasks included isolating vehicles from one environment and compositing them into cleaner, high-end backdrops. I often altered lighting, adjusted reflections, recoloured car paint finishes, and removed or enhanced background elements to elevate the premium feel. Every ad was meticulously crafted to match Mazda’s brand standards while supporting the larger campaign vision set by the creative team.



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