The visual identity was built around a strong custom logotype and a bold, saturated colour scheme to reflect the brand’s playful personality and street-style vibe. Typography was chosen to be chunky and expressive, evoking a handmade, fast-paced energy, while graphic motifs like abstract burger layers and motion lines added character without overwhelming the layout. Each design element was tailored to feel approachable, eye-catching, and cohesive across both digital and physical applications — from packaging to food truck panels.